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REELY Partners With PrestoSports to Power Real-Time Highlights for Leading Sports Video Provider Stretch Internet

The REELY partnership will empower all of Stretch's clients with the option to create and distribute automated short-form content.

Strategic partnership focused on empowering hundreds of clients to produce and distribute clips, highlights, and condensed games

SANTA MONICA, Calif. -- REELY Corp. announced today a strategic partnership with PrestoSports, a leading provider of cutting edge technology for sports teams, for integration with their webcasting platform Stretch Internet. This partnership will empower all of Stretch's clients with the option to create and distribute automated short-form content.

Stretch customers will be able to access the REELY platform, which automatically creates highlights in real-time using a proprietary Artificial Intelligence solution. Conferences, Leagues, and Teams can now quickly and easily create highlights and rank the quality of content utilizing REELY's proprietary HYPE score. Editors no-longer have to sift through hours of video to find that one special moment.

PrestoSports streams more than 70,000 games annually with a focus on collegiate, professional and high-school athletics. The partnership will accelerate REELY's growth in this target market while offering PrestoSports customers tools that have traditionally been inaccessible due to the lack of availability or cost. REELY has focused efforts in the college athletics space since the end of 2018 and has made great headway with existing PrestoSports customers like the America East Conference, Centennial Conference, and Babson College. Developing this strategic partnership was an obvious next step of the collaboration that was already happening.

The REELY Two-minute Drill


"Partnering with PrestoSports' Stretch platform is our biggest win yet in the college space," said Ian Stephens, Chief Marketing Officer and Co-Founder of REELY. "Relevant short-form videos are essential to brand engagement—together we have the opportunity to democratize highlights for student-athletes, parents, and fans. The end result is real-time content creation empowering schools to tell better stories with incredible reach across the Stretch ecosystem."

Today more than ever, the demands of content owners have grown far beyond the ability to deliver live and on-demand streams. REELY focuses on making the creation of short-form content incredibly easy. The fully automated auto-clipping system, with its integrated HYPE score, puts the power in the hands of editors to quickly find, rank, and distribute content.

"With fans demanding the ability to gain highlights faster than ever, we view our ability to leverage the REELY platform as a leap forward for our clients, their programs and their fans," said Keith Womack, President of PrestoSports. "We have been impressed with the capabilities of the REELY platform and look forward to our partnership."

The REELY solution will be made available as an option on PrestoSports' Stretch Internet and the forthcoming StretchLive platforms.



REELY's mission is to empower content owners to build stronger brands by enhancing fan engagement with clips, highlights, and condensed games. Core to the REELY ecosystem is a proprietary artificial intelligence based platform that leverages computer vision and machine learning to automatically clip, tags, rank and distribute short-form content in real time. The platform supports both traditional sports and eSports for a growing list of global clients.

PrestoSports is a software-as-a-service company providing technology to colleges and conference offices. Backed by Battery Ventures, PrestoSports delivers solutions for building athletic brands, igniting fans and funding sports programs. Battery Ventures formed its sports division in 2017, which included the acquisitions of PrestoSports, Stretch Internet and Black Diamond (SIDHelp). PrestoSports is committed to delivering customers a more expansive suite of software solutions to help them nurture and grow their tight-knit communities of members, fans, athletes and coaches.

Clubessential Holdings LLC
Clubessential Holdings is a Battery Ventures company, fulfilling their global mission of investing in and creating cutting-edge, category-defining businesses by providing a full suite of membership and club management Software as a Service solutions to private clubs, health and fitness clubs, and college athletic programs. Across three brands – Clubessential, ClubReady, and PrestoSports – the company offers a variety of forward-thinking technology and services which help more than 6,000 customers attract, engage, and retain members and fans for life. For more information, visit the following websites: Clubessential; ClubReady; PrestoSports; and Battery Ventures


Media Contact 
Marilyn Cox
Phone: 513-322-4194