"At a small college, it's always about potential students," says Chad Grubbs, Director of Athletic Communications at Hardin-Simmons University. With recent changes in the industry, broadcasting, and technology, the expectations have changed all around. "I think this is an area that our administration does a great job of realizing how important athletics is to the overall mission of the university. They really support what we do and, and how we do it. That's been a great thing for us as far as the broadcasting side." Hear how PrestoSports streaming and broadcast capabilities impact Hardin-Simmons University and students.