“Video is everything.” That’s what Dr. Kiki Baker Barnes, Dillard University, Director of Athletics says. “That’s the one thing I’ve learned in terms of marketing. And again, this is an area where I’m growing as a leader and understanding that space, but people really interact a lot better with video. We get probably more shares with video versus just a static graphic.”
That’s something that’s transcending not just the world of sports, but everywhere. There are a lot of different streaming and video options out there, but not all of them are right for sports, or for athletic programs with more limited staff and budgets. “The wonderful thing about the PrestoSports relationship was when I sat down and said, I have a smaller department, we don’t have a full production staff. There’s myself, there’s an administrative assistant, there’s an assistant AD for media relations, and a game-day management staff made up of students who were interested in pursuing careers. So we got the solution for you. We’ve got the perfect solution for you. Not only did the solution in terms of what was offered by Presto help us, but they were able to train us. So I got trained, the team was trained and then we train the student team.”
Hear more about how Dillard University is finding success and planning for the future with PrestoSports.
Discover PrestoStream for yourself or get a demo to learn more.